@ SanrioTown Europe Launch at the Leipzig Games Convention...
The SanrioTown booth, which was designed to look like a beach tower, also had a computer where people can register at SanrioTown on the spot for free. There was also a screen that played the trailer of the upcoming Hello Kitty MMOG. A team of friendly SanrioTown personnel assisted the visitors of the booth, helping them out in exploring SanrioTown and handing out giveaways.
from the sanriotown official blog
this game was described as "coming soon" back in 2004. but perhaps there is still hope!
Computer Slang. a product, esp. software, that is promoted or marketed while it is still in development and that may never be produced. from dictionary.com)