35 Years of Hello Kitty

Hello Kitty, the creation of parent company, Sanrio, Co. Ltd, is kicking off her 35th anniversary with a full slate of activities, festivities and even more product launches.

The worldwide theme for this 35th Anniversary is "Hello Kitty Colors" which conveys the essence of Hello Kitty that has kept her relevant and appealing to devotees for so long: red for friendship, pink for cute, yellow for heartful, green for wish and lavender for sweet. The message of each color will be reflected on her trademark bow.

"Hello Kitty colors the world and captures the hearts and imaginations of so many people," said Janet Hsu, President of Sanrio Global Consumer Products. "The theme of Hello Kitty's Anniversary is inspired by her legacy and the loving qualities that have resonated with fans from around the world for the past 35 years."

The celebration is indeed a global endeavor, reflecting the brand's universal appeal. Stores around the world, from France to China, will carry her 35th anniversary-themed merchandise beginning in September - and continue with celebrations in select stores throughout the end of the year. Ms. Hsu said hundreds of products affiliated with the milestone will roll out this year, spanning a cross-section of categories from apparel to jewelry to limited edition collectibles. Hello Kitty enthusiasts worldwide can visit the official website, hosted by Sanrio Japan, for the global Hello Kitty 35th anniversary celebration at http://www.kitty35.com/. A U.S. website for the 35th anniversary will be introduced in June 2009 and will provide up-to-date information on product launches, activities and events.

Closer to the exact anniversary date of November 1, SANRIO Inc. will host a bi-coastal gallery exhibition, featuring Hello Kitty products of the past, present and future, along with artist interpretations of the icon. Plans are also in the works to tie in the celebrations with national and local charities to support SANRIO's philosophy of "Small Gift, Big Smile."

COPYRIGHT 2009 PR Newswire Association LLC
COPYRIGHT 2009 Gale, Cengage Learning