Hello Kitty Collaborations Book

The first book on Hello Kitty's brand collaborations celebrates one of the world's most loved characters in her fabulously cute guises in fashion, streetwear, confectionary, cosmetics, toys, and more. When Hello Kitty first appeared on a clear vinyl coin purse in Japan, few could have imagined this cheerful and happy character would become a treasured global phenomenon collected by multiple generations. Created by the Sanrio Company in 1974, Hello Kitty has been in the hearts of girls of all ages, ethnicities and economic backgrounds for forty years, adorning the wares of all categories as well as inspiring artists and designers. One of the most unique brands of our time, Hello Kitty has also collaborated with some of the most respected companies worldwide, the results of which are featured exclusively in this stunning book.

Hello Kitty Major League Baseball Merchandise

Sanrio Inc. has signed on to partner with Major League Baseball to create a Hello Kitty-themed line of merchandise for all 30 teams this season.

Last season, Sanrio rolled out Los Angeles Angels, Los Angeles Dodgers, and San Diego Padres Hello Kitty-themed gear, and it's expanded the line of products to cover all of MLB this season.

"Beginning on Opening Day of the 2014 season, MLB-themed Hello Kitty products will be available at the in-stadium stores of all 30 MLB teams, select mass retailers, sporting good and specialty stores and MLB.com. Merchandise will include a variety of souvenirs and fan accessories, from collectible Hello Kitty team baseballs, pins, key chains, magnets and plush, to cell phone covers, bags, throws and much more, with MLB-themed apparel also available. Select items will be available later this Spring at Sanrio.com and select Sanrio Boutique Stores."

The following parks will offer special Hello Kitty promotions this season:

Los Angeles Dodgers at Dodger Stadium - June 3, Hello Kitty mini bobble head gift
San Francisco Giants at AT&T Park - June 8, Hello Kitty plush gift
Los Angeles Dodgers at Dodger Stadium - July 10, Hello Kitty travel mug gift
New York Yankees at Yankee Stadium - August 24, Hello Kitty bobble head gift

Hello Kitty: Surprise! Paperback

The latest full-color release in the ongoing HELLO KITTY Perfect Square collection features seven new stories and three shorts centered around the theme of unexpected discoveries. Hello Kitty: Surprise! is rated ‘A’ for All Ages and carries a print MSRP of $7.99 U.S. / $9.99 CAN.

In Hello Kitty: Surprise! , a day at the beach is more than just fun in the sun. A mysterious egg holds a tiny secret. Mama and Papa have a few secrets of their own. And a quiet afternoon with a good book is more exciting than Hello Kitty ever could have imagined! Plus, prepare to be amazed by Anastassia Neislotova’s tales of wonder!

“In this third Hello Kitty release from Perfect Square, we really took the opportunity to play," says Traci Todd, Senior Editor, Children’s Publishing. "Not only are there surprises in the storytelling (Just in time for April Fool's Day!), but a few unexpected characters show up as well. We hope readers have as much fun reading this volume as we had making it."