hello kitty has a mouth?

sanrio japan now has some items featuring hello kitty with a mouth.

here is a translation that does not make much sense...
Kitty PUCHITAORU type face and the back of the leg is to be unique magnet wire mascot, Kitty charm with a three-point set of rubber hair. どれもにっこりフェイスで揃えたよ。 None smiled揃えたface.

(notice that hello kitty with a mouth is missing one nose!)

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